I can write a summary and my personal reaction of the video:

"Simon Sinek: How great leaders inspire action"

In this video Simon Sinek try to explain us why some companys are so successful, why some people are more knowledge, why them or maybe another cuestion could be "how" well in this video he explain "what", "how" and most important of all "why". most of organitation dont get the to the point "why" they go from what, how, and finally why, but succesful organitations do the opposite first they figure out why they do whatever they are doing, and that's where the "believe" enter. the goal is not do bussines with anybody with everybody who needs what you have, the goal is to do bussines with people who belive what you believe , any goal that we have, we need to accomplish them with people who belive what you believe that's the point of all this belief.